The Open Garden Movement

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Open Garden

The Open Garden movement

The Open Garden movement is growing fast. There’s never been a better opportunity to deepen and strengthen relationships with your customers.

Read the eBook

Unite marketing at the data level

Open Garden is a blueprint for a marketing and advertising ecosystem that’s connected at the data layer.

Key to the Garden

  • Open Garden can connect your fragmented platforms, partners, applications and channels – then deliver the personalized, omnichannel experiences your customers love.

  • But here’s the really important benefit: building an Open Garden means you no longer have to give up control of your data to any vendor, or limit your reach to any channel or application.

  • You control and manage the data, using it to drive better-informed analysis and more meaningful, more successful interactions in every channel.


    Bottom line? Open Garden helps improve your Reach, Revenue and ROI.

Learn from Sony, Heathrow Airport and Top Marketers about Open Garden.

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A big advantage

  • Privacy-compliant data collaboration with partners

  • Bring together martech and adtech

  • Connect and optimize offline and online marketing

Your golden age

This is a golden age for marketing leaders. You’ve got incredible levels of insight, countless avenues to customers, and a huge range of technologies, applications and platforms that help you listen, analyze, plan, predict and engage – then test, measure, model and optimize.

And now you have the opportunity to build a ruthlessly efficient, symbiotic marketing ecosystem that delivers an unobstructed view of every customer – from any channel.

Open Garden can help you:

  • Improve your targeting, conversion, retention, loyalty and upsell

  • Integrate your ecosystem

  • Squeeze value out of all your data

  • Work seamlessly with every major tech vendor and publisher (without giving up control over your data)

  • Personalize marketing while respecting privacy

  • Keep up with innovation while maintaining your sanity

Acxiom’s place in the Open Garden

Acxiom Marketing Services accelerates your transformation to Open Garden Marketing

  • We architect & build your Open Garden infrastructure A next-generation marketing stack that ingests, enhances, connects, activates, distributes and governs your marketing data

  • We help you manage and optimize your marketing data operation To maintain data quality and embrace new channels and partners

  • We provide neutral, Safe Haven connectivity To share data between you and your partners without breaching privacy

Only Acxiom Marketing Services brings together all of the essential ingredients of the Open Garden to speed up your transformation to next-gen marketing.

Get in touch here